SKY BET. GO GLOBAL.
Backing your home nation. Yawn. It’s more fun to Go Global, so for one World Cup, we helped people do just that. Creating TVCs. An interactive bot. Online content and an AncestryDNA stunt that shook Britain.
STUNT
In the spirit of going global, with help from AncestryDNA we got England legend Hurst to take a DNA test to see if he had any other national heritage he could tap into for the World Cup. And in a bombshell moment he revealed he may be GERMAN!
The press went crazy! The story made numerous outlets and the actual front page of the Daily Star.
Below is the moment Geoff dropped the bomb.
We even made the comic ( an even bigger win if you ask us)
England waited with baited breath for Sir Geoff’s results. But it turns out it was all a misunderstanding… ;) As revealled below.
And we made the national press again! The Daily Mail were ecstatic with the news…
Our 66 hero legitimatised. And a heck of a load of free mainstream media. That’s a proper return.
GO GLOBAL BOT
Before the dawn of AI, we created a smart bot with Twitter that could help you find another nation to back, it was all very scientific and not at all just for laughs.
TV
We also created the world’s first multilingual TVC! (OK, that’s a lie, but it was our first…)